Sheppard Cycles is the only wholesaler in the market that provides a retail service model for its key partners across retail sales management, operations financial services, human resource support, mechanical training and merchandising expertise.
Through both in-house and external third-party service providers, we are able to provide this unique offers to our My Ride dealers.
Become a My Ride
Become a My Ride!
Passionate about cycling? Looking to build a business & community?
My Ride is Australasia’s largest national network of independently owned bicycle retail stores, with a growing network of over 50 across Australia and New Zealand.
With market leading bike brands including Scott , Avanti , Malvern Star and Raleigh supported by parts & accessory brands like Giro / Park Tool / Kenda / Cateye & Syncros , the My Ride group can meet any customer’s needs.
We are looking for like-minded, cycling enthusiasts to join our team. Is this you?
If you are wanting to consider buying an existing My Ride store that is ready to go, have an existing store that you want to convert, or start a store from the ground up, we are here to help and support you through the full process.
Our skilled in-house team support you from store design, layout, project managing, merchandising, staff and management training, and marketing support to give your store the best opportunity for success.
The My Ride website is a fully functional B2C that integrates directly into your Point of Sale to supply your live stock feed from your store at all times, giving your customers the best retail experience in store and online.
Get in touch today to discuss your journey into one of Australia’s most exciting retail brands at a time when cycling has never been more popular.
My Ride. Bikes For Life
Want to become a My Ride?
Contact:
Alan Bolton
Retail Development Manager
M 0403 348 712 | E alanb@sheppardcycles.com
My Ride's Unique Retail Service Offer
Read more
Retail Sales Training & Sheppards Product Academy
Sheppard Cycles has an online training platform where stores are able to conduct online training with products education videos, as well as training metrics, reporting and management tools.
Retail POS & IT Support
Sheppard Cycles has partners with Fusion POS, whom are leaders in retail POS for the bicycle industry. Fusion POS has been specially customised and integrated to be a fully function B2B and B2C offerings. Fusion POS and Sheppard Cycles internal IT services continually work together to ensure an optimal experience for our network and its consumers.
Financial Services & Reporting
Providing financial modelling support and financial accounting services for retailers to assist them with managing their P&L's, balance sheet and cash flow reports on a regular basis.
In-Store Merchandising Training
With over 12 years experience in managing its own retail group, Sheppard Cycles has extended its services across its merchandising, retail store design, in-store layout, floor planning and innovative product displays to a wider dealer base.
Retail Operations Support
Implementation of retail POS conversation reporting tolls to assist retailers with measure the success of retail sales training and marketing promotions.
Marketing Services
Sheppard Cycles have an in-house retail marketing and graphic design team on hand to provide marketing and advertising support for dealers.
Don't just take our word for it
Hear it from our dealers themselves
Read more
Gavin Nugent
MY RIDE SALISBURY AU
We are a family owned and operated local bike shop that has operated under the “AvantiPlus” group for over 5 years before evolving into “My Ride.” All our staff and customers love the new look.
The new My Ride layout makes it easy for customers to spend more time browsing the areas they are interested in rather than spending time looking for the area itself. Our customer flow around the store is very smooth. Having all the major categories covered from one supplier makes stock management easy to control, less accounts to deal with and highly sought after brand names.
In this competitive retail time its an absolute must to have a system and presentation that can stand up against retail around the globe, My Ride is at the leading edge of the cycle industry.
Lara Zidich & Jon Prescott
MY RIDE HASTINGS NZ
My Ride Hastings is a locally owned and operated local bike shop by two long term friends turned business partners. With combined industry experience and knowledge of 60 years, we operated as ‘AvantiPlus’ since 2007 before transforming into the second ‘My Ride’ store in New Zealand in 2018.
The process of transforming our store to My Ride was highly personalised and well-thought-out, right down to lighting and bay signages. We noticed how customers would take the time to explore the store rather than grab and go, which allows us to build solid relationships with them. To this very day, we regularly get compliments from our customers on how bright and fresh the store looks and how easy it is for them to discover things in-store.
We are proud to be stocking sought after and trusted brands that cater to every kind of rider. The ongoing training and support provided by Sheppard Cycles have been crucial in the success of our operations, be it POS, or product training and marketing support. We can confidently say that our decision to evolve into ‘My Ride’ was the right call and will stand the test of time.